UNDERSTANDING THE REAL ESTATE MARKETPLACE

Marketing factors and who controls them:

• Market Position based on price (seller)
• Salability/Appeal to Buyer (seller)
• Marketing Program (sales agent/company)
• Market Value (buyer)

How price affects the number of potential buyers:

How price usually affects peak interest levels:

Week 1-3:

High interest by sales associates and buyers (many showings)

Week 4:

Interests begin to wane (fewer showings)

Week 5-13:

Interest levels off (predictable number of showings)

Specific Prudential John Aaroe marketing promotions can generate renewed interest in subsequent weeks.

Realistic pricing will:

• Minimize the inconvenience of keeping your home ready to show
• Take advantage of the first weeks of high activity and interest
• Bring in more prospects
• Increase the likelihood of attracting higher offers
• Accomplish a faster sale

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