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Starting any new marketing strategy as a real estate agent can be daunting, and although it’s one of the most successful ways to reach out to and stay in touch with clients, email marketing can appear to be one of the most challenging. It’s almost infinitely easier to just set up a Facebook business profile, invite all your friends to like it, and start posting left and right on it — even if you never get any viable sales that way. It’s unfortunate because email remains one of the most popular ways to communicate today (well above the telephone, and agents still cold-call leads). And if you can write a compelling email, you can generate a lot of business through email marketing. Read More

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When your job is heavily tilted toward customer service, you know that you have to deal with all kinds of people -- and you aren't going to like all of them. That's just part of life! But there's a difference between having a slight personality clash with a client or rubbing each other the wrong way every now and then, and a client-agent relationship that is downright toxic. Read More

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It's stressful being a landlord at the best of times, but when the time comes for you to sell your investment property and move on, the stress can feel palpable. You've probably spent time getting to know your tenants and have built a relationship with them, and most humans don't deal with change all that well. Read More

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Planning to stay in a hotel for your vacation is so '90s. The emergence of the internet and websites like Airbnb, VRBO, TripAdvisor and more have made it possible for travelers to feel right at home in a new city ... because they're staying in someone else's home and renting it for vacation. Read More

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One thing that can make an enormous difference in your career success as an agent is whether or not you have a high-quality mentor who can help you navigate the ins and outs of real estate. In fact, many agents discover that they operate very well if they have more than one mentor to tap for questions and advice. Read More

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Many buyers are understandably nervous about buying a foreclosed home, also known as a distressed sale. There are horror stories galore about people purchasing a foreclosure and regretting it, but buying a foreclosure isn't necessarily the nightmare that some people portray it to be. Read More

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Every industry contains a danger of job burnout. Although it's not an actual medical disease, the Mayo Clinic defines burnout as "a special type of work-related stress -- a state of physical or emotional exhaustion that also involves a sense of reduced accomplishment and loss of personal identity." Read More

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Lots of people are attracted to a career in real estate -- but is it the right future path for you? The thing about selling real estate is that not anybody can do it, but everybody thinks they can. There are some specific skill sets that the best agents in the business tend to have in common, and if you want to be successful, then you want to either already have or be able to cultivate these skills. Read More

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If you've never crafted your own real estate business plan before, doing it for the first time can feel especially overwhelming. The good news, however, is that if you include certain things in your plan, and construct your plan in a certain order, you'll have no problem creating something that fits your business where it is -- and prepares you for growth next year. Read More