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There are two schools of thought when it comes to real estate agents publicly supporting charities. One school holds that this is a solid business strategy — it can help differentiate agents in crowded markets especially, and many clients like to feel good about helping good people accomplish good things. The other school, however, holds that incorporating a charity and your support of that charity into your real estate business is too risky. The world is too divisive as it is, and choosing a particular charity that you’re going to advocate for and financially provision above others can drive people away just as much as it can draw clients to your door. Read More

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When you were growing up, there were probably certain milestones that you imagined you would reach in your adult life that would be momentous and important. Falling in love and getting married are on that list of milestones for most people, as is the dream of one day owning your own home. Read More

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You may know that more productive, successful real estate agents have assistants to help them manage the minutiae of the business but how do you know if you a™re there, yet? The question of when to hire an assistant can be a daunting one for many agents, and quite a few of them realize after they get an assistant that they probably could have hired one (and been appropriately relieved) much earlier than they did. Read More

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Some people are under the mistaken impression that you must have good (or even great) credit in order to buy a house. That's truly not the case — there are plenty of opportunities for people with poor credit to start on the journey toward homeownership and end with a set of keys to their very own home in their hands. But it’s true that buying a house with bad credit can be a challenge that not everybody is equipped to face. Read More

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Starting any new marketing strategy as a real estate agent can be daunting, and although it’s one of the most successful ways to reach out to and stay in touch with clients, email marketing can appear to be one of the most challenging. It’s almost infinitely easier to just set up a Facebook business profile, invite all your friends to like it, and start posting left and right on it — even if you never get any viable sales that way. It’s unfortunate because email remains one of the most popular ways to communicate today (well above the telephone, and agents still cold-call leads). And if you can write a compelling email, you can generate a lot of business through email marketing. Read More

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When your job is heavily tilted toward customer service, you know that you have to deal with all kinds of people -- and you aren't going to like all of them. That's just part of life! But there's a difference between having a slight personality clash with a client or rubbing each other the wrong way every now and then, and a client-agent relationship that is downright toxic. Read More

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It's stressful being a landlord at the best of times, but when the time comes for you to sell your investment property and move on, the stress can feel palpable. You've probably spent time getting to know your tenants and have built a relationship with them, and most humans don't deal with change all that well. Read More

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Planning to stay in a hotel for your vacation is so '90s. The emergence of the internet and websites like Airbnb, VRBO, TripAdvisor and more have made it possible for travelers to feel right at home in a new city ... because they're staying in someone else's home and renting it for vacation. Read More

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One thing that can make an enormous difference in your career success as an agent is whether or not you have a high-quality mentor who can help you navigate the ins and outs of real estate. In fact, many agents discover that they operate very well if they have more than one mentor to tap for questions and advice. Read More